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University of Kent
VI 13) -- 19
4Deutsche Bank AG
The role of CRM within corporate strategy formatIsbn:Softcover - 9783838640662 zu reproduzieren und zu unterstützenInhaltsangabe: Abstract: Doing business is easy. Doing business successfully is difficult. Doing business successfully in the long run is a real challenge to management and employees. Companies are driven by the pursuit for growth, and profitability. The increasing globalization process is creating fierce competition. The need for a clear strategy, a guideline is essential to succeed permanently. This means to shift the concentration from short term
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